Celebrity Meat, Next-Level Branding

The Guy Who Wants to Sell Lab-Grown Salami Made of Kanye West Is "100% Serious" | Motherboard: ""BiteLabs grows meat from celebrity tissue samples and uses it to make artisanal salami." So proclaims the copy on BiteLabs.org, right under an all-caps call to action: EAT CELEBRITY MEAT. "

Is it any wonder we're having a hard time determining if bitelabs.org "Eat Celebrity Meat" initiative is real or a hoax? You could ask the same question about Katy Perry's Pop-Chips flavor or Carmen Electra's stripper-poles. Apparently both are legitimate branding side-deals for the artists.

In a sense, wouldn't selling cloned meat of your own flesh really be the ultimate expression of contemporary celebrity? It fully realizes the celebrity as god-figure metaphor with the opportunity for Christ-like communion with your favorite star.

More importantly, the idea of Kanye West selling himself as salami rather than as leather jogging pants just seems more honest. After all, isn't that what all this branding is about--stars selling you the opportunity to fully consume them?
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